Top 5 Social Apps on Android in Madagascar Q1 2023

In the first quarter of 2023, the top 5 social apps on the Android platform in Madagascar showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared:

Facebook Lite experienced fluctuations in weekly downloads, starting at around 11.9K and dropping to 7.3K by the end of March. Active users remained relatively stable, averaging around 99K to 100K throughout the quarter.

TikTok saw its weekly revenue peak at approximately $1.1K in the last week of March. Weekly downloads varied, peaking mid-quarter at around 7K, while active users showed a steady increase, reaching about 83K by the end of the quarter.

Facebook maintained a consistent download rate, starting at around 4.2K and peaking at 6.7K in late February. Weekly revenue remained modest, peaking at about $106 in late December. Active users steadily increased, reaching approximately 151K by the end of March.

TikTok Lite - Save Data saw its weekly downloads fluctuate, starting at 5.2K and ending at roughly 4K by the end of March. Active users showed a steady increase, growing from around 33K to 42K over the quarter.

Instagram experienced a peak in weekly revenue at approximately $21 in the last week of March. Downloads showed moderate fluctuations, reaching a high of about 3.8K in mid-March. Active users remained relatively steady, averaging around 126K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.